Legal · Privacy

Privacy policy

How DentiSpark collects, uses, and protects your personal data.

Last updated 24 July 2026

This privacy notice explains how DentiSpark collects, uses, and protects your personal data. It is written to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the ICO’s Age Appropriate Design Code (Children’s Code).

Who is responsible for your data

DentiSpark is a trading name of Dr Julius Babayemi, who is the data controller for the personal data described in this notice. DentiSpark is not a limited company.

Controller: Dr Julius Babayemi, trading as DentiSpark. ICO registration ZC256359.
Post: DentiSpark, 3 Birling Avenue, Rainham, Gillingham, ME8 7HB
Email: contact@dentispark.com
Phone: 0333 050 7693

Overview

At DentiSpark (“we”, “us”, or “our”), we are committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data when you use the DentiSpark platform, including our AI tools and educational resources.

What we collect

Direct information

Identity data (Name, email address)
Messages you send us (your name, email, school name and message, through the contact form)
Academic data (year group, GCSE average, UCAT and Casper scores, target dental schools)

Automated data

Technical data (IP Address, Browser type)
Usage data (How you interact with AI tools)
Marketing preferences

How we use your information

AI tools: The AI tools, including the UCAT Method Coach, Interview Prep, Personal Statement Reviewer and 90-Day Study Planner, send what you type into them to Groq, an AI service based in the United States, to produce your feedback. Before it goes, we take out your name, contact details, and any school or titled name. We cannot take out everything, and screenshots are sent as they are.
Replying to you: What you send through the contact form is used to reply to you.

Data retention and security

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for. You can ask us to delete your account and the data attached to it at any time by emailing contact@dentispark.com, and we will action your request within 30 days. Your data is encrypted in transit using TLS, and encrypted at rest with AES-256 by the database platform we use.

Active accounts: Data retained while account is active
Inactive accounts: Retained for 2 years after last activity
Deleted accounts: Data purged within 30 days of deletion request
Messages: Not applicable. There is no messaging on the platform. If it is introduced, a retention period will be published here first.
Security/audit logs: Retained for 3 years
Access logs: Retained for 1 year
Error logs: Retained for 6 months

Your GDPR rights

The right to access

Obtain a copy of the data we hold about you.

The right to erase

Request the deletion of your account and data.

The right to object

Stop processing your data for direct marketing.

Children’s Code compliance

DentiSpark is designed for students in Years 7–13. The ICO’s Age Appropriate Design Code (Children’s Code) applies to us in full, and its 15 standards shape how the platform is built:

Best interests of the child: Our design prioritises student welfare over engagement metrics.
Data minimisation: We collect only what is needed — year group, not date of birth.
High privacy by default: Settings start at the most protective position.
No nudge techniques: We do not use dark patterns to encourage data sharing.
No profiling: We do not build behaviour profiles of individual students.
Plain language: Privacy information is written for the reader's age group.
Student access to erasure: Students can request deletion of their data.

If you are unhappy with how we use your data

Tell us first, at contact@dentispark.com. We acknowledge within one working day. A request to exercise your rights is answered within one month, which is the statutory limit.

You can also complain to the Information Commissioner’s Office, the UK supervisory authority for data protection. You do not have to contact us first. The ICO’s helpline is 0303 123 1113 and its complaints process is at ico.org.uk/make-a-complaint.

Questions?

DentiSpark has not appointed a statutory Data Protection Officer; it is not required to. Questions about this policy or how your data is handled go to the founder, who answers them: contact@dentispark.com

See also the Terms of Service, the Safeguarding policy, and how dentistry is governed.

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